The $43 Million NFL Financial Murder (But No One Died) - A Jeff Rubin Story


The narrative unfolds with a compelling account of financial mismanagement that has devastated the lives of numerous NFL players. At the heart of this saga is Jeff Rubin, a financial advisor who, once revered for his ability to manage the wealth of professional athletes, orchestrated a scheme that resulted in a staggering loss of $43 million. The discussion delves into Rubin's ascent within the financial realm, highlighting how he cultivated trust among his clients, primarily young athletes unfamiliar with the complexities of financial management. His promises of safeguarding their fortunes and providing comprehensive financial services made him an indispensable figure in their lives. However, as the episode progresses, it becomes evident that this trust was misplaced, leading to catastrophic outcomes for those who believed in his assurances. The episode poignantly illustrates the juxtaposition of dreams realized and dreams shattered, leaving listeners to ponder the implications of misplaced trust and the importance of financial literacy among professional athletes.
Takeaways:
- The scandal involving Jeff Rubin serves as a dire warning about misplaced trust in financial advisors.
- Many NFL players were left devastated as they lost significant amounts of money due to Rubin's mismanagement.
- The lack of ongoing oversight in the financial sector allowed Rubin to exploit his clients without consequence.
- The emotional fallout from financial loss can be as severe as the monetary consequences faced by the players.
- The NFL has taken steps to improve the vetting of financial advisors since the Rubin scandal's revelation.
- Education on financial management is paramount for young athletes to prevent exploitation in the future.
- NFL union taps Ameriprise to work with players
- Financial adviser to many NFL stars barred
- Ex-financial adviser apologizes for losing $43M of NFL players' money
- Report -- NFLPA investigating agent Drew Rosenhaus' business ties to Jeff Rubin - ESPN
- UPON FURTHER REVIEW: Real Story of an NFL Lawsuit - Financial Poise
- NFL Players Sacked by Investment Fraud - Barr & Douds Attorneys
- Boxer Floyd Mayweather, Jr.: Alabama casino owner owes $61M - al.com
- Raucous lifestyle leads to fall of Jeff Rubin, former financial adviser to NFL players - Yahoo Sports
00:00 - None
00:08 - Introduction to a Shocking Story
01:13 - The Rise and Fall of Jeff Rubin
04:05 - The Illusion of Safety: NFL Players and Financial Advisors
10:24 - The Fallout of Country Crossing: Players' Financial Devastation
13:18 - The Aftermath of the Rubin Scandal
16:43 - Financial Lessons from NFL Players' Experiences
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Foreign.
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Hey, fangirls.
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Welcome back to Fangirl Crime.
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I'm your host, Judy.
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And today we're diving into a story that's equal parts shocking and heartbreaking.
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Imagine this.
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You've spent your entire life working toward a dream.
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Making it to the NFL, earning millions of dollars, and securing your family's future.
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You've made it.
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You're living the dream.
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But then, in what feels like the blink of an eye, it's all gone.
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Your bank account is empty, your house is foreclosed on, and you're left wondering how it all went so wrong.
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Well, that's exactly what happened to dozens of NFL players who trusted financial advisor Jeff Rubin.
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He didn't just mishandle their money.
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He lost $43 million.
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Yes, $43 million in one of the biggest financial scandals in sports history.
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And let me tell you, this story has everything.
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Betrayal, greed, shady investments, and some serious lessons about trust.
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So grab your snacks and settle in, because we're about to break down how one man convinced some of the biggest names in football to hand over their fortunes.
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And how it all came crashing down.
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Let's start with Jeff Rubin himself.
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Rubin wasn't just any financial Advisor.
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By the mid 2000s, he was the guy for NFL players looking to manage their money.
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He ran a company called Pro Sports Financial out of Florida, and his whole business model was built around catering to athletes.
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Ruben wasn't some stiff guy in a suit talking about stocks and bonds.
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He was relatable.
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He knew how to talk to athletes in a way that made them feel understood.
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And honestly, for these young men who were suddenly making millions of dollars with little experience managing wealth, Rubin seemed like a godsend.
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He promised to handle everything.
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Investments, bills, taxes, you name it.
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He even offered concierge services, like running errands or booking vacations for his clients.
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Can you imagine?
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You're out there crushing it on the field while someone else takes care of all the boring adult stuff.
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It sounds like a dream.
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Ruben built his reputation as a savior for athletes who had been burned before.
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Back in 2001, he helped several NFL players recover money they'd lost in a Ponzi scheme run by another NFL approved financial agent named Tank Black.
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That move made him a hero in the eyes of many players.
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To them, Ruben wasn't just an advisor.
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He was someone who could protect them from financial predators.
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By 2005, Ruben had built an empire.
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His client list read like an NFL All Star roster.
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Over 40 players trusted him with their fortunes.
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And let me tell you, fan girls, Ruben wasn't Just managing their money.
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He was living large himself.
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Picture this.
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Luxury cars, designer suits, VIP boxes.
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At games, Rubin was living the high life.
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But here's the thing about trust.
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It can be dangerous when placed in the wrong hands.
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Now, you might be wondering, wasn't there some kind of oversight for financial advisors working with NFL players?
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The answer is kind of.
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In 2002, the NFL Players Association NFLPA created something called the Financial Advisors Registration Program.
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This program was supposed to protect players from shady advisors by giving them access to a list of pre vetted professionals.
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To get on this list, advisors had to meet certain criteria.
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They needed a college degree, several years of experience in finance, and a clean background check.
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On paper, it sounded great, but in practice, the program had more holes than Swiss cheese.
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Once an advisor was approved, there were no ongoing audits or checks to make sure they were still operating ethically or competently.
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This meant that once someone like Ruben got on the list, he could essentially operate unchecked.
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And here's where things get even worse.
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This program gave players a false sense of security.
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Many athletes assumed that if an advisor was registered with the nflpa, they must be trustworthy.
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It was like slapping a safe sticker on someone without actually checking what they were up to.
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Now let's talk about why NFL players are particularly vulnerable to financial fraud.
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Because this is important context for what happens Next.
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The average NFL career lasts just 3.3 years.
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That's right.
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These guys have shorter careers than most people spend in college.
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During that time, they can earn millions of dollars.
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But here's the catch.
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Many young athletes have little experience managing large sums of money.
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Think about it.
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One day you're a college student trying to scrape together enough cash for pizza.
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The next day you're signing a multimillion dollar contract.
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It's overwhelming.
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And while these athletes are busy focusing on their careers, training camps, games, endorsements, they often don't have time to learn about things like investments or taxes.
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This combination creates a perfect storm for exploitation.
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Someone like Jeff Rubin swoops in with promises of handling everything so they can focus on football.
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And before they know it, they've handed over control of their entire financial future.
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Now let's get back to Jeff Rubin and the investment that would ultimately bring his empire crashing down.
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Country crossing.
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In 2008, Rubin came across what he thought was a golden opportunity.
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A massive entertainment complex being developed in Alabama called Country Crossing.
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The project promised everything.
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Restaurants, hotels, concert venues, and most importantly, an electronic bingo pavilion.
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These weren't your grandmother's bingo games.
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These machines looked and functioned like slot machines, but operated under Alabama's bingo laws that allowed games for charitable purposes.
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Rubin saw dollar signs and began aggressively pitching this investment opportunity to his NFL clients as if it were the second coming of sliced bread.
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He promised returns of 18% to 36% annually, a number so high it should have raised red flags everywhere.
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But here's what Rubin didn't emphasize.
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The legality of electronic bingo in Alabama was murky at best.
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The state had been cracking down on similar operations for years due to ongoing legal battles surrounding gambling laws.
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And let's not forget that the NFL has strict rules against players participating in gambling related businesses.
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To make matters worse, Rubin himself had a personal stake in country crossing.
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He owned 4% of the project and funneled 10% of player investments into his own company as fees.
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This blatant conflict of interest should have set off alarms for anyone paying attention, but somehow it didn't.
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Despite these glaring red flags, over 40 NFL players invested approximately $43.6 million into Country Crossing under Rubin's guidance.
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$43.6 million.
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Let that sink in for a moment.
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As you might expect from such a precarious situation, things didn't end well.
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Country Crossing opened its doors in December 2009amid much fanfare and excitement from investors eager for returns on their investments.
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For a brief moment, it seemed like Rubin's promises might actually come true.
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The complex attracted crowds eager to try their luck at electronic bingo machines.
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But then came January 2010, a mere few weeks after opening, when Alabama Governor Bob Riley ordered a raid on Country Crossing due to its illegal operations involving electronic bingo machines.
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State troopers swarmed in overnight, and just like that, the operation came crashing down.
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What followed was messy legal battle after messy legal battle, with Country Crossing's developers fighting tooth and nail against state authorities, claiming their operations were legal under local laws, but ultimately losing when Alabama Supreme Court ruled against them.
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With its main source revenue gone and no way to operate legally, Country Crossing went bankrupt faster than you can say financial disaster.
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And just like that, $43 million worth player investments vanished into thin air.
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The fallout from this financial debacle was catastrophic for both those directly involved and those indirectly impacted by ripple effects stemming from scandal itself.
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Several NFL players lost significant amounts of money in the Country Crossing investment scheme orchestrated by Jeff Rubin.
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Some of the notable players affected include Fred Taylor, a former All Pro running back.
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He lost approximately $3 million in the investment.
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The financial blow was severe enough that Taylor faced foreclosure on his home.
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Vernon Davis, a tight end for the Washington Redskins at the time, also lost a substantial amount of money in the scheme.
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The exact figure is not specified, but Davis described the situation as a nightmare.
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Terrell Owens, a well known wide receiver, was among the high profile players who lost money in the Country Crossing investment.
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Ray Lewis, another star player, was also reported to have been financially impacted by the failed investment.
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Or Javon Kerrs, known affectionately amongst fans alike.
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Simply the freak who lost a staggering $5 million through involvement alongside Country Crossings itself.
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Facing foreclosures galore, alongside mounting debts galore, it became clear betrayal cut deeper than mere monetary losses alone.
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And let's not forget about Jamal Anderson.
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A former first round draft pick in 2007, he lost $5 million in this disaster disastrous investment scheme.
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For Anderson, the timing couldn't have been worse.
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Injuries had already cut his NFL career short and this financial blow was like salt in the wound.
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These are just a few examples of the devastation caused by Ruben's actions.
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Dozens of players found themselves in similar situations, facing foreclosures, repossessions and mounting debts.
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Some even had to take out high interest loans just to make ends meet after losing everything they'd worked so hard for.
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But it wasn't just about the money.
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Fan girls.
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The emotional toll was immense.
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These players had trusted Ruben with their futures, with their family's futures, and that trust had been shattered.
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One player who asked to remain anonymous commented, when I got that call telling me all my money was gone, it felt like the ground had disappeared beneath my feet.
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I'd worked my whole life to make it to the NFL to provide for my family, and in an instant it was all gone.
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How do you explain that to your kids?
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The ripple effects of this scandal extended far beyond just the players involved.
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Families were torn apart by financial stress.
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Marriages crumbled under the weight of lost fortunes.
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Some players even fell into depression, struggling to cope with the sudden loss of their financial security.
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It's a stark reminder of how quickly fortunes can change and how devastating the consequences can be when trust is misplaced.
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But what about Jeff Rubin?
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What happened to the man behind this financial disaster?
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As the investigations began following Country Crossing's collapse, it became clear that Rubin hadn't merely made bad decisions, he had broken serious rules along the way.
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In 2011, the securities and Exchange Commission launched an investigation into Rubin and Pro Sports Financial.
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This wasn't a quick process.
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It took years of digging through financial records and interviewing witnesses and piecing together the complex web of transactions that led to this disaster.
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Finally, in September 2015, the SEC announced its findings.
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And let me tell you, fangirls they were damning.
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The SEC found that Rubin had committed multiple violations.
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First, he failed to disclose his personal stake in Country Crossing to his clients.
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Remember that 4% ownership we talked about earlier?
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Yeah.
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He conveniently forgot to mention that to the players he was convincing to invest.
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Second, he misused client funds by funneling investments into his own company without proper authorization.
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That 10% fee he was charging, turns out it wasn't exactly above board.
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Third, and perhaps most egregiously, he made false and misleading statements about the risks associated with investing in Country Crossing.
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Remember those promises of 18% to 36% annual returns?
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The SEC found that Rubin had no reasonable basis for making those claims.
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As a result of these findings, the SEC barred Rubin from working as an investment advisor ever again.
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They also slapped him with a $250,000 fine, a sum that, while significant, felt almost trivial compared to the $43 million his clients had lost.
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The SEC's director of enforcement didn't mince words when discussing the case.
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He said Rubin took advantage of the trust placed in him by professional athletes and other clients to convince them to invest in a project which he had a financial interest.
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But here's the kicker, fangirls.
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Despite all this, despite the lives he'd ruined and the millions lost, Rubin faced no criminal charges.
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The justice system, it seemed, had decided that his actions, while unethical and in violation of SEC regulations, didn't rise to the level of criminal behavior.
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For many of the players affected by Rubin's actions, this lack of criminal prosecution felt like a slap in the face.
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They had lost everything, and yet the man responsible would walk free.
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The aftermath of the Rubin scandal sent shockwaves through both the sports and finance worlds.
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It highlighted glaring weaknesses in how athletes finances were being managed and protected from exploitation.
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In response to this scandalous event, the NFLPA made several changes aimed at improving oversight within its financial advisors registration program.
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They increased experience requirements for advisors from three years to eight.
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The idea was that more experienced advisors would be less likely to make the kind of reckless decisions that led to the Country Crossing disaster.
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They began conducting regular background checks every two years instead of only at initial registration.
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This was an attempt to catch any red flags that might pop up after an advisor had been approved.
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Perhaps most importantly, they prohibited advisors from maintaining custody over player funds or assets altogether.
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This was a direct response to how Ruben had been able to funnel player investments into his own company.
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The NFL itself also stepped up efforts aimed at educating players about financial management.
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They introduced mandatory rookie symposiums that focused on teaching essential lessons about financial literacy and avoiding fraud.
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But despite these changes being implemented post Rubin's scandal, many argue that more still needs to be done.
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Drew Hawkins, a financial education expert who works directly with athletes, put it bluntly, the Rubin case was indeed eye opening, but we're still seeing players fall victim to bad investments or fraud.
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There's a need for ongoing education and support throughout players careers, not just when they first enter the league Fan Girls Lets talk about the harsh realities of life after the NFL.
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Again, the average player's career is shockingly brief, lasting just 3.3 years.
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This means these athletes have a tiny window to earn their fortune and plan for the future.
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And here's where it gets really scary.
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A staggering 78% of NFL players find themselves broke or under serious financial stress within two years of hanging up their cleats.
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It's not just about money, though.
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Many retired players face emotional trauma and identity crises as they struggle to transition to life after football.
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The physical toll is equally brutal, with the NFL seeing 10 times more injuries per game than other pro sports.
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This perfect storm of short careers, financial instability and physical wear and tear creates a challenging post NFL landscape that many players are sadly unprepared to navigate.
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So what can we learn from this cautionary tale?
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Fan Girls first and foremost, it reinforces how crucial it is to always question everything when dealing with finances.
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If something sounds too good to be true, like those promises of 36% annual returns, it probably is.
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Those sky high promises are often just bait designed to lure in unsuspecting victims.
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Secondly, it's vital to do your homework before trusting anyone else to manage your finances.
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Research potential advisors thoroughly before handing over your hard earned cash.
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Check their credentials, look for any complaints or legal issues, and don't be afraid to ask for references.
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And perhaps most importantly, always stay involved in your finances.
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Even if you have someone you trust helping out, you need to know where your money is going and understand how it's being used.
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After all, it's ultimately your future at stake.
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This case also highlights the need for better financial education, especially for young athletes who suddenly find themselves with more money than they've ever seen before.
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Understanding basic financial principles like the importance of diversification, the risks associated with different types of investments, and how to read financial statements can go a long way in protecting oneself from fraudsters like Rubin.
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As we wrap up today's episode, I can't help but feel a mix of emotions.
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There's anger towards Jeff Rubin for betraying the trust placed in him by so many players.
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There's sadness for those impacted by this scandalous affair.
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Players who saw their dreams of financial security shattered, families who suffered the consequences of one man's greed.
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Yet amidst these feelings, lies hope.
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Hope that by sharing stories like these, we can prevent similar tragedies from occurring in the future.
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Hope that athletes, and indeed all of us, will become more financially savvy and better protected from those who would take advantage of our trust.
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Remember, fangirls, in the world of finance, as in true crime, things aren't always what they seem.
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Stay vigilant, stay informed, and never be afraid to ask questions or seek second opinions when it comes to your money.
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This case serves as a stark reminder that even those we trust most can sometimes betray us.
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It's a lesson in the importance of due diligence, of not being blinded by promises of easy riches, and of always keeping a watchful eye on our own finances.
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But it's also a call to action, a call for better oversight in the world of sports finance, a call for more comprehensive financial education for athletes, and a call for all of us to be more aware of the potential pitfalls when it comes to managing our money.
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As we close out this episode, I want to leave you with this thought.
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Trust is earned, not given.
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And when it comes to your finances, a healthy dose of skepticism can go a long way in protecting your future.
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If you enjoyed today's episode or learned something new, please subscribe to Fangirl Crime wherever you get your podcasts.
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And don't forget to reach out to us on our website or social media to share your thoughts on this case or suggest ideas for future episodes.
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Hit the subscribe button so you don't miss an episode.
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Until next time, fangirls, Stay safe, stay smart, and keep your eyes peeled for the next big crime story waiting to unfold.